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EU – promotion of agricultural products, calls 2016

The European Commission published the first calls for promotion campaigns for EU agricultural products

agricultural products

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Under the new EU promotion rules, funds are available to co-finance multi-annual projects aimed at finding new markets and promoting EU agricultural products not only within the EU, but also on third country markets – with different rates of co-funding applicable. A budget of 111 million of euros is available for promotion under the EU budget in 2016.

Following on from the Commission's annual work programme commitment to promote European agricultural products, the calls for proposals set out the details and procedure for the submission of proposals:

  • call for "simple" programmes (93,6 million of euros),
  • call for "multi" programmes (14,3 million of euros).

Simple programmes

For "simple" programmes (from one or more organisation in the same Member State), the call details the priorities of the Commission for promotion campaigns in the internal and external markets. For external markets, it notably targets a selected list of third countries where there is the highest potential for growth.

In order to react to the difficult situation faced by the dairy and pig sectors, the Commission has also earmarked an amount of 30 million of euros for promotion campaigns on dairy and pig meat.

Applications should be submitted by 28 April 2016.

Multi programmes

The 2016 call for "multi" programmes (from organisations in more than one Member State or one or more European organisation) only comprises one priority, namely multi programmes in the internal market or in third countries, due to the fact that  for 2016, the budget for multi programme is 14,3 million of euros.

The amount allocated for multi programmes will increase significantly in the coming years as envisaged in the reform: from around 50 million of euros in 2017 to around 100 million of euros as from 2019.

Applications should be submitted by 28 April 2016.

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